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	<title>Evergreen Branded Media</title>
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	<link>http://www.evergreenbrandedmedia.com</link>
	<description>A Transmedia Branded Entertainment Agency</description>
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		<title>What We Do</title>
		<link>http://www.evergreenbrandedmedia.com/2010/12/what-we-do/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/12/what-we-do/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 19:05:27 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=984</guid>
		<description><![CDATA[We are a Transmedia Branded Entertainment agency based in Portland Oregon. Evergreen Branded Media helps innovative brands integrate and activate their messaging strategy into quality entertainment based digital content and distribute that content across multiple consumer touch-points Our model is based on identifying innovative series and organically integrating your brand&#8217;s messaging strategy into the storyline. We then activate a Transmedia ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/07/ebm-about.jpg"><img class="alignnone size-full wp-image-983" title="ebm-about" src="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/07/ebm-about.jpg" alt="" width="560" height="315" /></a></p>
<p>We are a Transmedia Branded Entertainment agency based in Portland Oregon. Evergreen Branded Media  helps innovative brands integrate and activate their messaging strategy into quality entertainment based digital content and distribute that content across multiple  consumer touch-points</p>
<p>Our model is based on identifying innovative series and organically integrating your brand&#8217;s messaging strategy into the storyline. We then activate a Transmedia distribution strategy by creating content ideas based on the original series that consumers dynamically engage with across multiple touch points. By increasing the media entry points with consumers you exponential grow audience engagement.</p>
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		<item>
		<title>Secret Broadcast</title>
		<link>http://www.evergreenbrandedmedia.com/2010/12/secret-broadcast/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/12/secret-broadcast/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 23:06:59 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[In Development]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=1005</guid>
		<description><![CDATA[Based on the comic book/CD companion, Secret Broadcast is the story of Toby, a young music prodigy who seeks out Gina, the girl of his dreams after she was adopted from the foster care facility where they both grew up. Now alone in the world, Toby discovers that Gina works for a powerful media company called Lucid Media where she ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/12/SB.png"><img class="alignnone size-full wp-image-1011" title="SB" src="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/12/SB.png" alt="" width="600" height="450" /></a></p>
<p>Based on the comic book/CD companion, Secret Broadcast is the story of Toby, a  young music prodigy who seeks out Gina, the girl of his dreams after she was adopted from the foster care facility where they both grew up. Now alone in the world, Toby discovers that Gina works for a powerful media company called Lucid Media where she runs a social network of her own creation.</p>
<p>Unable to gain access to her exclusive online world, Toby discovers a forgotten technology and pirates the airwaves, jamming Lucid&#8217;s top 40 radio station, playing his songs of love for her to hear.</p>
<p>Disenchanted with her personal life, Gina is too involved with her online community to ever notice the one person she can truly call a friend. When FCC agents descend upon the radio renegade, Toby must take desperate measures to boost his signal risking it all for love on the airwaves.</p>
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		<item>
		<title>Pretty Tough</title>
		<link>http://www.evergreenbrandedmedia.com/2010/06/pretty-tough/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/06/pretty-tough/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:23:25 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Shows]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=958</guid>
		<description><![CDATA[Pretty Tough is based upon popular book by Liz Tigelaar. The story unfolds around the affluent Malibu high school where the two very different Brown sisters attend – 15 year-old Charlie (yes, a cruel parental hoax), stick straight, star surfer, decidedly unsophisticated, and Krista, 17, beautiful and best at everything. 1 Soccer team 2 Sisters 3 Million reasons to hate ...]]></description>
			<content:encoded><![CDATA[<p>Pretty Tough is based upon popular book by Liz Tigelaar. The story unfolds around the affluent Malibu high school where the two very different Brown sisters attend – 15 year-old Charlie (yes, a cruel parental hoax), stick straight, star surfer, decidedly unsophisticated, and Krista, 17, beautiful and best at everything.</p>
<p>1 Soccer team</p>
<p>2 Sisters</p>
<p>3 Million reasons to hate each other</p>
<p>4 Months to win it all!</p>
<p><a href="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/06/Pretty-Tough-Book.png"><img class="alignnone size-full wp-image-967" title="Pretty Tough- Book" src="http://www.evergreenbrandedmedia.com/wp-content/uploads/2010/06/Pretty-Tough-Book.png" alt="" width="278" height="401" /></a></p>
<p><strong>Studio: </strong>Vuguru<br />
<strong>Positioning</strong>:  Based of best selling tween novel<br />
<strong>Primary Target Audience: </strong>Female 12-18<br />
<strong>Format: </strong>20 episodes @ 5 min each</p>
<p>It takes a soccer championship to bring the sisters together as the lessons learned go far beyond the playing field. Creator Liz Tigelaar not only writes young adult novels, but also television series. Her TV credits include Dawson’s Creek, American Dreams, and What About Brian? She was also the co-producer of the girls-in-sports Disney feature film Stick It.</p>
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		<item>
		<title>Back On Topps 3</title>
		<link>http://www.evergreenbrandedmedia.com/2010/06/back-on-topps-3/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/06/back-on-topps-3/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 09:37:38 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ebm.evergreendynamics.com/?p=715</guid>
		<description><![CDATA[Studio: Vuguru Positioning:  The Office Meets Sport Center Primary Target Audience: Male 18+ Format: 16 episodes @ 5 min each Come on a comedic, behind-the-scenes journey into one of the world&#8217;s most recognizable sports companies. When The Topps Company falls into new ownership, sport-loving twin brothers Leyland and Leif Topps face a challenge in their new work environment. These former heirs ...]]></description>
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<p>Studio: Vuguru<br />
Positioning:  The Office Meets Sport Center<br />
Primary Target Audience: Male 18+<br />
Format: 16 episodes @ 5 min each</p>
<p>Come on a comedic, behind-the-scenes journey into one of the world&#8217;s most recognizable sports companies. When The Topps Company falls into new ownership, sport-loving twin brothers Leyland and Leif Topps face a challenge in their new work environment. These former heirs must prove to their new boss that they are indeed worthy and valuable to the sports and card world, and in doing so they might just land Back on Topps.</p>
<p>The series heros (Lief &amp; Leland) are known in real life as total sports geeks Randy and Jason Sklar. They have been entertaining people with their mixture of sports and popular culture comedy style for years on ESPN, radio shows and cameos on top rated broadcast TV shows (Grey’s Anatomy). They are sports geeks and want be surrounded by sports during every waking hour.</p>
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		<item>
		<title>When your Brand Becomes a Character</title>
		<link>http://www.evergreenbrandedmedia.com/2010/05/when-your-brand-becomes-a-character-2/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/05/when-your-brand-becomes-a-character-2/#comments</comments>
		<pubDate>Sat, 22 May 2010 23:18:14 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Best of B.E.]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=773</guid>
		<description><![CDATA[In yet another sign of the continuing rise of branded entertainment, the practice of integrating brands into story lines, The Swedish furniture retailer Ikea does a great job of what we like to call, &#8221; Brand as Character&#8221;. Branded entertainment should be, for the brand, an opportunity to write actual stories, integrating its identity and its personality, respecting its characteristics and ...]]></description>
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<div>
<p>In yet another sign of the continuing rise of branded entertainment, the practice of integrating brands into story lines, The Swedish furniture retailer Ikea does a great job of what we like to call, &#8221; Brand as Character&#8221;. Branded entertainment should be, for the brand, an opportunity to write actual stories, integrating its identity and its personality, respecting its characteristics and promoting the stimulation of an emotional link between it and the individual.</p>
<blockquote><p><a title="Ikea Increases Investment in Branded Web Series" href="http://adage.com/madisonandvine/article?article_id=139108" target="_blank">NEW YORK (AdAge.com)</a> &#8212; Have branded websiodes become the new indie film studios? For actress Illeana Douglas and her celebrity friends such as Keanu Reeves and Justine Bateman, Swedish furniture store Ikea has become their latest production partner. &#8221;Easy To Assemble,&#8221; a web series created, written by and starring Ms. Douglas, had its debut last fall as a marketing experiment for Ikea and a passion project for the actress. In the series, Ms. Douglas plays a fictionalized version of herself &#8212; a popular indie actress who attempts to flee the Hollywood scene by taking a job at a local Ikea, only to find it riddled with other hard-up-for-work actors such as Ms. Bateman, Ed Begley Jr., Kevin Pollak and Jeff Goldblum.</p></blockquote>
</div>
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		<item>
		<title>Partner &#8211; Vuguru</title>
		<link>http://www.evergreenbrandedmedia.com/2010/05/vuguru/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/05/vuguru/#comments</comments>
		<pubDate>Thu, 20 May 2010 21:28:12 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ebm.evergreendynamics.com/?p=3</guid>
		<description><![CDATA[Vuguru is a new media studio that produces and distributes innovative story-driven content for current and emerging new media platforms. The studio is uniquely positioned between the taste and storytelling of traditional media and the exciting flexibility of the new media landscape. Vuguru’s inaugural series Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up series ...]]></description>
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<p><a href="http://www.vuguru.com/" target="_blank">Vuguru</a> is a new media studio that produces and distributes innovative story-driven content for current and emerging new media platforms. The studio is uniquely positioned between the taste and storytelling of traditional media and the exciting flexibility of the new media landscape. Vuguru’s inaugural series Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up series have included Prom Queen: Summer Heat, Sam Has Seven Friends, The All-For-Nots, Foreign Body and two seasons of the Emmy-nominated “<a href="http://www.backontopps.com" target="_blank">Back On Topps</a>”.</p>
<p>Vuguru’s investors include Michael Eisner’s Tornante Company and Canada’s Rogers Media.</p>
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		<title>The Booth</title>
		<link>http://www.evergreenbrandedmedia.com/2010/05/the-booth/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/05/the-booth/#comments</comments>
		<pubDate>Fri, 14 May 2010 17:48:48 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=787</guid>
		<description><![CDATA[Studio: Vuguru Positioning:  Twilight Zone meets Lost Primary Target Audience: Adults 18+ Format: 63 episodes @ 2-3 min each THE MAN is a mysterious figure who sits in a diner offering people anything they want: If a man wants his wife to love him again, THE MAN can make it happen; If a mother wants her child to survive a terminal ...]]></description>
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<p>Studio: Vuguru<br />
Positioning:  Twilight Zone meets Lost<br />
Primary Target Audience: Adults 18+<br />
Format:  63 episodes @ 2-3 min each</p>
<p>THE MAN is a mysterious figure who sits in a diner offering people anything they want: If a man wants his wife to love him again, THE MAN can make it happen; If a mother wants her child to survive a terminal disease, THE MAN can make it happen, too.  All anyone has to do in order to get what they want is perform a task assigned by THE MAN and then return to tell the story of how the task is progressing.  Over a several month period, a cast of characters recounts tales of the tasks in daily episodes as they report to THE MAN. Invariably, the assigned task is the last thing the person would ever do and each character must ask themselves “How far am I willing to go to get what I want?” Some characters complete their tasks, others fail, and some give up, realizing they are better off not playing by THE MAN’s rules.</p>
<p>- Innovative Web Writer: Christopher Kubasik<br />
- Veteran TV Director Jessica Landaw (Cold Case &amp; Bones &amp; Judging Amy)<br />
- Veteran TV Producer Lou Fusaro – Co-Executive Producer on Showtime’s Californication<br />
- Starring Xander Berkeley – veteran actor from series including 24 &amp; CSI and films including Terminator 2 and Apollo 13 &amp; Year One</p>
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		<title>Vicky Vixen</title>
		<link>http://www.evergreenbrandedmedia.com/2010/05/vicky-vixen/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/05/vicky-vixen/#comments</comments>
		<pubDate>Fri, 14 May 2010 17:15:00 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.evergreenbrandedmedia.com/?p=838</guid>
		<description><![CDATA[Studio: Baditude Entertainment Positioning: Veronica Mars meets Buffy the Vampire Slayer Primary Target Audience: 16-29 Format: 20 episodes @ 5 min each “Vicky Vixen” is about the real and fantasy life of a very quirky character, Victoria Fox, and her alter ego, Vicky Vixen. Victoria is a modern teenage girl with normal issues: insomnia, hypochondria, and obsessive-compulsive disorder. OK, I admit, ...]]></description>
			<content:encoded><![CDATA[<embed src="http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?ver=1.21" type="application/x-shockwave-flash" width="640" height="360" wmode="transparent" seamlesstabbing="true" allowfullscreen="true" allowscriptaccess="always" overstretch="true" flashvars="guid=KQwSUD3I&amp;width=640&amp;height=360&amp;locksize=no&amp;dynamicseek=false&amp;qc_publisherId=p-18-mFEk4J448M" title="Vicky Vixen Pilot"></embed><p><img src='http://www.evergreenbrandedmedia.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/838.jpg&amp;w=200&amp;h=150&amp;zc=1&amp;ft=jpg' alt='post thumbnail' /></p>
<p>Studio: Baditude Entertainment<br />
Positioning: Veronica Mars meets Buffy the Vampire Slayer<br />
Primary Target Audience: 16-29<br />
Format: 20 episodes @ 5 min each</p>
<p><a href="http://www.vickyvixen.com/" target="_blank">“Vicky Vixen”</a> is about the real and fantasy life of a very quirky character, Victoria Fox, and her alter ego, Vicky Vixen.  Victoria is a modern teenage girl with normal issues: insomnia, hypochondria, and obsessive-compulsive disorder.  OK, I admit, she’s got challenges.  She really wants to be “normal,” but it’s hard when you also have a high IQ and an overactive imagination. Victoria is dangerously intelligent and cute in a nerdy way, but like many teen-age girls she has self-esteem issues. She hasn’t accepted or embraced her own unique qualities, so she longs for more.</p>
<p>Whenever life’s challenges become highly stressful, Victoria wonders how her favorite comic book character, Vicky Vixen, would handle the situation.  When conjured up by Victoria, Vicky Vixen morphs from a comic book character into a flesh and blood alter ego – happily fulfilling Victoria’s wildest fantasies.</p>
<p>Vicky Vixen seems to be everything that Victoria isn’t – sexy, strong, assertive, fearless, and profane.  But Vicky is impulsive and sometimes… well… stupid.  Vicky is more than happy to kick ass without thinking, exacting revenge on Victoria’s behalf, on her family, schoolmates, teachers, or anyone else who pisses her off.</p>
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		<title>An Augmented Shaq Is Used To Market Muscle Milk In Ohio</title>
		<link>http://www.evergreenbrandedmedia.com/2010/05/an-augmented-shaq-is-used-to-market-muscle-milk-in-ohio/</link>
		<comments>http://www.evergreenbrandedmedia.com/2010/05/an-augmented-shaq-is-used-to-market-muscle-milk-in-ohio/#comments</comments>
		<pubDate>Tue, 04 May 2010 20:32:44 +0000</pubDate>
		<dc:creator>John Anthony Hartman</dc:creator>
				<category><![CDATA[Best of B.E.]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.evergreendynamics.com/2010/05/04/an-augmented-shaq-is-used-to-market-muscle-milk-in-ohio/</guid>
		<description><![CDATA[via techcrunch.com We love Topps baseball cards! Posted via web from Evergreen Dynamics]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<div class="posterous_bookmarklet_entry"><img src="http://posterous.com/getfile/files.posterous.com/evergreendynamics/hGahGunboqiGGvbxIsBivCxjatIvhJyrnoAnBJvBIifmCEIxJfzhFvIaFfem/media_httptctechcrunc_qDkdt.jpg.scaled500.jpg" alt="" width="432" height="526" /></p>
<div class="posterous_quote_citation">via <a href="http://techcrunch.com/2010/01/12/augmented-shaq-muscle-milk/">techcrunch.com</a></div>
<p>We love Topps baseball cards!</p>
</div>
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